News Release

Manufacturing great Canadian fashions that Canadian women can afford is quite a challenge!  Keeping garment production here at home is easier hoped for than done. Competition for every dollar spent on clothing is tremendous and to buck the “quick, easy” craze is like trying to run across the QEW.  One false move and its “oh well”.

Some consumers today rush about with a “just want it now and want it cheap” attitude.  They don’t care where the clothing comes from or what the human-cost factor is.  Consideration has not been given to the impact of these shopping habits.  After all, isn’t homeland job creation someone else’s problem? 

We think differently. Thank goodness, and so do our faithful customers along with the team of people standing behind us too!  Offering quality Canadian made clothes at fair price-points is an achievable goal. We’ve proved this out. Our clothing is comparable to most mall retailers, yet is a quality Canadian brand. How can we possibly do this? The bottom line is we take less and give more. We also count on the informed, patriotic Canadian buyer--someone who also shares the vision.